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Workshop – 2023

Course Content

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Module 0: Intro to WORKSHOP

Module 1: MARKET RESEARCH RECIPE 6 Lessons

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Lesson 1.1 – Whose Input Impacts Schools?

Lesson 1.2 – Refine Your Purpose

Lesson 1.3 – Clarify Your Market

Lesson 1.4 – Ideal Student

Lesson 1.5 – Ideal Family

Lesson 1.6 – Module Wrap-Up

Module 2: MICROSCHOOL BUILDERS BLUEPRINT 7 Lessons

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Lesson 2.1 – Schools: A Closer Look

Lesson 2.2 – Existing Models

Lesson 2.3 – Possible Stances

Lesson 2.4 – Possible Business Stances

Lesson 2.5 – Legal Options in my Area

Lesson 2.6 – Other Legal Considerations

Lesson 2.7 – Module 2 Wrap-up

Module 3: MICROSCHOOL MARKETING MAP 6 Lessons

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Lesson 3.1 – What is Your Currency?

Lesson 3.2 – What is Your Message?

Lesson 3.3 – What is Your Mission/Vision?

Lesson 3.4 – Business Plan & Pitch Deck

Lesson 3.5 – Branding/Social Media

Lesson 3.6 – Module 3 Wrap Up

Module 4: CREATIVE SPACE PLANNER 6 Lessons

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Lesson 4.1 – Survey of Spaces

Lesson 4.2 – Furniture & Supplies

Lesson 4.3 – Technology, Transport & Other

Lesson 4.4 – Securing Insurance

Lesson 4.5 – Space Costs (Budget Template)

Lesson 4.6 – Module 4 Wrap Up

Module 5: MICROSCHOOL BUILDERS BUDGET TEMPLATE 7 Lessons

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Lesson 5.1: Own Your Value (What is a Value Proposition?)

Lesson 5.2 – Own Your Value (Writing Your Value Propositions)

Lesson 5.3 – Creating Your Own Guide

Lesson 5.4 – Setting Your Tuition

Lesson 5.5 – Budgeting

Lesson 5.6 – Intro to Fundraising

Lesson 5.7 – Module 5 Wrap Up

Module 6: CLASSROOM CHOREOGRAPHY 6 Lessons

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Lesson 6.1 – Teaching vs Learning

Lesson 6.2 – Individual Learning Plan

Lesson 6.3 – Assessing Self-Directed Learning

Lesson 6.4 – Creating Your Student Accounting Procedures

Lesson 6.5 – School Calendar/Rhythms

Lesson 6.6 – Module 6 Wrap Up

Module 7: COMMUNITY CULTURE GUIDE

Module 8: SCHOOL LAUNCH CHECKLIST

Module 9: SCHOOL GROWTH STRATEGY

Module 10: *BONUS* CROWDFUNDING

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