Workshop – 2023

Module 0: Intro to WORKSHOP
Module 1: MARKET RESEARCH RECIPE
6 Lessons
Lesson 1.1 – Whose Input Impacts Schools?
Lesson 1.2 – Refine Your Purpose
Lesson 1.3 – Clarify Your Market
Lesson 1.4 – Ideal Student
Lesson 1.5 – Ideal Family
Lesson 1.6 – Module Wrap-Up
Module 2: MICROSCHOOL BUILDERS BLUEPRINT
7 Lessons
Lesson 2.1 – Schools: A Closer Look
Lesson 2.2 – Existing Models
Lesson 2.3 – Possible Stances
Lesson 2.4 – Possible Business Stances
Lesson 2.5 – Legal Options in my Area
Lesson 2.6 – Other Legal Considerations
Lesson 2.7 – Module 2 Wrap-up
Module 3: MICROSCHOOL MARKETING MAP
6 Lessons
Lesson 3.1 – What is Your Currency?
Lesson 3.2 – What is Your Message?
Lesson 3.3 – What is Your Mission/Vision?
Lesson 3.4 – Business Plan & Pitch Deck
Lesson 3.5 – Branding/Social Media
Lesson 3.6 – Module 3 Wrap Up
Module 4: CREATIVE SPACE PLANNER
6 Lessons
Lesson 4.1 – Survey of Spaces
Lesson 4.2 – Furniture & Supplies
Lesson 4.3 – Technology, Transport & Other
Lesson 4.4 – Securing Insurance
Lesson 4.5 – Space Costs (Budget Template)
Lesson 4.6 – Module 4 Wrap Up
Module 5: MICROSCHOOL BUILDERS BUDGET TEMPLATE
7 Lessons
Lesson 5.1: Own Your Value (What is a Value Proposition?)
Lesson 5.2 – Own Your Value (Writing Your Value Propositions)
Lesson 5.3 – Creating Your Own Guide
Lesson 5.4 – Setting Your Tuition
Lesson 5.5 – Budgeting
Lesson 5.6 – Intro to Fundraising
Lesson 5.7 – Module 5 Wrap Up
Module 6: CLASSROOM CHOREOGRAPHY
6 Lessons
Lesson 6.1 – Teaching vs Learning
Lesson 6.2 – Individual Learning Plan
Lesson 6.3 – Assessing Self-Directed Learning
Lesson 6.4 – Creating Your Student Accounting Procedures
Lesson 6.5 – School Calendar/Rhythms
Lesson 6.6 – Module 6 Wrap Up
Module 7: COMMUNITY CULTURE GUIDE
Module 8: SCHOOL LAUNCH CHECKLIST
Module 9: SCHOOL GROWTH STRATEGY
Module 10: *BONUS* CROWDFUNDING
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Lesson 1.1 – Whose Input Impacts Schools?

Workshop – 2023 Module 1: MARKET RESEARCH RECIPE Lesson 1.1 – Whose Input Impacts Schools?

Welcome to Module 1-

This module will clarify your ideas about "school", identify your ideal student and clarify your micro-school's potential target market.

Once you've downloaded each companion PDF worksheet for Module 1, please work through the activities at your own pace. 

1) write on the worksheets themselves, then snap pics of your work and post them in the comments below

2) write up your thoughts in a Word or Google document so that you have access to the ‘copy’ you create as you work your way through the program.

Download the Handout

M1.2 Whose Impact HANDOUT.pdf

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