Copy of Workshop – 2023

Module 0: Intro to WORKSHOP
Module 1: MARKET RESEARCH RECIPE
6 Lessons
Lesson 1.1 – Whose Input Impacts Schools?
Lesson 1.2 – Refine Your Purpose
Lesson 1.3 – Clarify Your Market
Lesson 1.4 – Ideal Student
Lesson 1.5 – Ideal Family
Lesson 1.6 – Module Wrap-Up
Module 2: MICROSCHOOL BUILDERS BLUEPRINT
7 Lessons
Lesson 2.1 – Schools: A Closer Look
Lesson 2.2 – Existing Models
Lesson 2.3 – Possible Stances
Lesson 2.4 – Possible Business Stances
Lesson 2.5 – Legal Options in my Area
Lesson 2.6 – Other Legal Considerations
Lesson 2.7 – Module 2 Wrap-up
Module 3: MICROSCHOOL MARKETING MAP
6 Lessons
Lesson 3.1 – What is Your Currency?
Lesson 3.2 – What is Your Message?
Lesson 3.3 – What is Your Mission/Vision?
Lesson 3.4 – Business Plan & Pitch Deck
Lesson 3.5 – Branding/Social Media
Lesson 3.6 – Module 3 Wrap Up
Module 4: CREATIVE SPACE PLANNER
6 Lessons
Lesson 4.1 – Survey of Spaces
Lesson 4.2 – Furniture & Supplies
Lesson 4.3 – Technology, Transport & Other
Lesson 4.4 – Securing Insurance
Lesson 4.5 – Space Costs (Budget Template)
Lesson 4.6 – Module 4 Wrap Up
Module 5: MICROSCHOOL BUILDERS BUDGET TEMPLATE
7 Lessons
Lesson 5.1: Own Your Value (What is a Value Proposition?)
Lesson 5.2 – Own Your Value (Writing Your Value Propositions)
Lesson 5.3 – Creating Your Own Guide
Lesson 5.4 – Setting Your Tuition
Lesson 5.5 – Budgeting
Lesson 5.6 – Intro to Fundraising
Lesson 5.7 – Module 5 Wrap Up
Module 6: CLASSROOM CHOREOGRAPHY
6 Lessons
Lesson 6.1 – Teaching vs Learning
Lesson 6.2 – Individual Learning Plan
Lesson 6.3 – Assessing Self-Directed Learning
Lesson 6.4 – Creating Your Student Accounting Procedures
Lesson 6.5 – School Calendar/Rhythms
Lesson 6.6 – Module 6 Wrap Up
Module 7: COMMUNITY CULTURE GUIDE
Module 8: SCHOOL LAUNCH CHECKLIST
Module 9: SCHOOL GROWTH STRATEGY
Module 10: *BONUS* CROWDFUNDING
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Lesson 1.3 – Clarify Your Market

Copy of Workshop – 2023 Module 1: MARKET RESEARCH RECIPE Lesson 1.3 – Clarify Your Market

Things that are helpful while you’re working through this section, is to keep your notes or spreadsheet on the potential "competition" within a 20 mi. radius of your proposed school location (THIS IS CRITICAL TO HELPING US IDENTIFY YOUR NICHE MARKET - PLEASE DON'T SKIP THIS STEP) - use the Google Sheets spreadsheet linked in the next activity if you like, or create something of your own and upload it

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M1.3 Clarify your Market Handout.pdf

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M1.3 Market Research Samplespreadsheet.xlsx

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